Citi Double Cash Card vs. the Bank of America Customized Cash Rewards credit card (2023)

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The Citi® Double Cash Card and the Bank of America® Customized Cash Rewards credit card are strong rewards cards with some similar features and a few important differences. Both have strong rewards rates, no annual fees and offer long introductory balance transfer periods. The Customized Cash Card is the standout card, however, due to its additional features and introductory purchase annual percentage rate.

The Customized Cash is best suited for lower spenders. Higher spenders, or those who don’t want to fuss with rewards categories, can earn a steady flat cash-back rate and might prefer the Double Cash card.

If you want to build a more robust rewards strategy, it could make sense to sign up for both of these cards. Here’s what you need to know about the Citi Double Cash and Bank of America Customized Cash cards to decide if either is a good fit for your wallet.

Comparing reward programs

Winner: Double Cash

These cards earn rewards in very different ways. The Double Cash is a flat-rate cash-back card which means its rewards rate is the same, no matter what you buy. The Customized Cash Rewards card lets you choose which category you’ll earn a greater rewards rate on.

The Double Cash rewards:

  • Earn 2% cash back on every purchase. You get 1% when you buy, the other 1% when it’s paid off.

The Customized Cash Rewards card rewards:

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  • Get 3% cash back in the category of your choice (up to $2,500 per quarter combined across choice category, grocery store and wholesale club purchases, then 1%).
  • Get 2% at grocery stores and wholesale clubs (up to $2,500 per quarter combined across choice category, grocery store and wholesale club purchases, then 1%).
  • Get 1% on all other purchases.
  • Get 3% cash back categories include gas, online shopping, dining, travel, drug stores or home improvement/furnishings.

While the Customized Cash is more flexible than other rotating rewards credit cards, since you can choose which category you earn higher rewards in, it can’t compete with the Double Cash’s ability to earn a consistently high cash-back rate for every purchase.

The Customized Cash card is also hampered by its low spending limit. Considering the Double Cash earns unlimited rewards, there will be a point where, given enough spending, you’ll earn more rewards with the Double Cash than the Customized Cash.

If you were to spend $6,000 in a 3% category with the Customized Cash, for example, you could earn up to $110 in rewards that quarter. You’d earn $75 from the 3% rewards tier, and an additional $35 after the rate drops to 1%. If you were to spend $6,000 with the Double Cash on the same category in the same span of time, you’d earn $120 (after paying your bill) because its rewards rate never changes.

That said, if you spend less than $2,500 or about $5,000, the Customized Cash may be a rewarding choice. But because the Double Cash has the potential to outperform the Customized Cash, it has the better rewards program.

But you don’t need to choose between the two cards. Neither charges an annual fee, which means you could use them together. Use the Customized Cash to earn 3% in the category of your choosing up to the spending threshold, and the Double Cash for everything else.

Welcome bonus

Winner: Customized Cash Rewards card

The Citi Double Cash card doesn’t feature a welcome bonus, while the Customized Cash Card offers new cardholders a $200 online cash rewards bonus after you make at least $1,000 in purchases in the first 90 days of account opening.

It’s a pretty common welcome bonus for rewards cards without an annual fee. However, to earn $200 in rewards with the Double Cash you’d need to spend $10,000, so it’s a significant advantage.

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Additional card perks

Winner: Customized Cash Rewards card

Unfortunately the Citi Double Cash doesn’t offer many additional card perks like its competitors.

The Customized Cash Rewards card provides cardholders with some useful perks, by comparison, including roadside dispatch, extended warranty and access to Visa Signature Concierge. As it’s a Visa Signature card, it may include other perks. Check your Guide to Benefits, which comes with the card, to be sure.

Introductory APR offer

Winner: Customized Cash Rewards card

Here’s the credit card’s introductory APR offers:

  • Double Cash: Get 0% introductory APR for 18 months on Balance Transfers (then 18.49% to 28.49% variable). Balance transfers must be completed within four months of account opening.
  • Customized Cash Rewards: Get 0% introductory APR for 18 billing cycles, for purchases and for any balance transfers made in the first 60 days. (Then it’s 17.49% to 27.49% variable.)

Since the primary use for these cards is to earn rewards, an introductory APR offer for purchases is going to be more useful than a balance transfer.

Introductory APRs can go a long way toward improving both your finances and your credit scores by avoiding costly interest charges and eliminating existing credit card debt

However, the Double Cash’s introductory balance transfer APR could still be of use. Just keep in mind transferring a balance will complicate using the card for its competitive rewards rate. We don’t recommend using any credit card that you’ve transferred a balance onto until you’ve paid it off in full.

Card fees

Winner: Tie

Neither credit card charges an annual fee, which makes them a good choice to pair with other credit cards, or each other. Both cards charge foreign transaction fees, which means you’ll pay a fee for purchases you make internationally when using either.

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The Citi Double cash will eventually have a higher balance transfer fee as well. Here’s the full fee:

  • Introductory balance transfer fee of 3% of each transfer (minimum $5) completed within the first four months of account opening. A balance transfer fee of 5% of each transfer ($5 minimum) applies if completed after four months of account opening.

The Customized Cash Rewards card also has a balance transfer fee of 3%, but you won’t have to worry about that fee going up. You have only 60 days rather than four months, however, to complete any balance transfers to qualify for its introductory APR.

The bottom line

Overall, the Customized Cash Rewards card has better card features and may be the more rewarding choice if you plan to spend $5,000 or less per quarter. But it works even better when paired with a flat-rate cash-back card, like the Double Cash. That way, you’ll earn a good return on all of your spending.

If you don’t want to pay attention to rewards categories or navigate spending thresholds, the Double Cash makes a compelling case. It has one of the strongest cash-back rates for a card without an annual fee and has no limit to what you can earn. It also offers a significant amount of time to pay down a transferred balance, which can help you knock out existing credit card debt and improve your finances. It doesn’t have many other additional card perks, but you could pair it with another card to make up for it.


Most balance transfer fees run between 3% to 5% of the transferred balance (with minimum fees ranging between $5 and $10). Typically paying a balance transfer fee will cost less than paying continuous interest charges on a credit card balance.

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A foreign transaction fee is the cost of making a transaction in another country that would normally require a different type of currency. It usually ranges from 3% to 5%, but you can avoid this fee by option for a travel credit card, since the best ones won’t charge foreign transaction fees.

To figure out how much you should pay each month to avoid interest, divide the balance by the number of months you have to pay it down. For example, if you transfer a balance of $3,000 to a card with a 15-month introductory APR period, you’d need to pay at least $200 each month to pay it off in time. However, it’s a good idea to pay more if you can afford it, just in case.

The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.


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